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Maximizing Your Investments for Differentiating in Your Niche
As more and more professional service firms continue to enter the market, clients have access to more options when it comes to who they choose as their service provider. The more options there are, the more important differentiating yourself from the competition becomes. Having a well-established niche is important in order to drive prospects to your firm in order to seek out your specialized knowledge in providing services.

In this session, Christine Hollinden, CPSM, will take you through a proven process maximizing your investments in an effort to differentiate yourself within your niche. We’ll walk through the steps of creating a solid foundation to help you market yourself and your niche services. You will walk away with tips and tricks to optimize your niche to maximize the investment you have put into yourself and into your business.

Learning Objectives:
- Gain a solid foundation how to market your niche services.
- Understand how to maximize the investments you have put into yourself and your business.
- Discover how automation can benefit your marketing efforts.
- Uncover how to make digital marketing effective.

Presenters:
Christine Hollinden, with Hollinden | marketers + strategists
Adelaide Ness, with The Rainmaker Companies

CPE is not offered for this session.

Mar 10, 2021 02:00 PM in Central Time (US and Canada)

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